Being a pianist is a wonderful thing. You spend your days learning, creating and playing beautiful music. More importantly, playing the piano makes your life better and it definitely makes other people happy. Yes, being a pianist is a wonderful and noble profession. Unfortunately, these days piano is not as popular as it once was. People who love classical music know how to appreciate skilled pianists, but talented piano players are having a hard time promoting their work in today’s market.
If you are a pianist, you have probably encountered this problem. Fortunately, I have some tips that might help you to fix it.
Here are some of the best ways to promote your original piano work and find your target audience.
Promote It On The Radio
Even though television and social media are the main media channels these days, radio is still pretty relevant, especially when it comes to music. People are listening to the radio while driving and doing things around their house. These are the two occasions when they are most likely to notice new music. Now, the best thing you could do is to have your own radio. However, this is not a simple thing to do.
There are a lot of factors you have to consider and plenty of things to do in order to have your radio station. For example, creating an LLC for your radio station is definitely one of the most important things. Therefore, if having a radio station is too much of a hassle for you, there are other options you can try. You can pay your local radio station to play your music. This is the simplest way to promote your original work.
Classical Music Blog
Don’t get me wrong, we know that classical music is not the only genre where a talented pianist can make a name for themselves. However, if you really are a wonderful piano player, this is where you will probably want to leave your mark. If this is the case, you should probably start writing a classical music blog. There, you can share your opinions with fellow classical music enthusiasts and show them what you got. This is a beautiful way to write about your passion, meet new artists, and promote your compositions.
As you probably know, most people who have a passion for performing arts are on Tik Tok today. There are plenty of talented and not so talented musicians there. Now, even though Tik Tok might not seem like a natural environment for a pianist, there is a chance for you to find your target audience there. Also, filming yourself playing and posting videos is rather easy on this social media channel.
Since I am talking about social media, you should know that Tik Tok isn’t the only channel you can use. You can also promote your original work on Facebook, Twitter, and Instagram. You can post your music, but you can also do a bit of marketing. Write interesting posts about your music and connect with your fans. This kind of intimate connection with people who enjoy your music will definitely help you to make it in this market.
Ah, good old YouTube. If you are a new artist who is trying to leave a mark on today’s music scene, making a channel on YouTube is definitely the right way for you to start. This wonderful website allows you to share plenty of videos every day. It also allows your fans to share them on their social media and get you better exposure. Owning a channel on YouTube is a bit more complicated than simply watching videos on this site, but don’t worry, you will get used to it soon. However, you should know that having a channel on YouTube comes with a few responsibilities. You will have to be careful about what you post on this site. This is the best way to avoid any kind of bans. Just read the rules thoroughly and you will be fine.
Making it on the music scene today is not a simple thing to do. Especially if you are a pianist. Unfortunately, people are not as interested in classical music and talented pianists as they were before. However, there are ways for you to find your target audience. All you have to do is promote your original work in a proper way. The channels I talked about today will definitely allow you to show your wonderful skills to people who enjoy classical music and the sound of the piano.